Angelic Nails & Beauty Lounge — Branding Identity
Project Overview
Angelic Nails & Beauty Lounge is a luxury self-care destination offering nail and beauty services with an ethereal, elegant atmosphere. I created a brand identity that speaks to refined femininity, tranquility, and grace — capturing the essence of the name "Angelic" through sophisticated design.
Design Elements
Logo Design: The custom logotype incorporates delicate serif typography with stylized wings integrated into the “A” and “C,” creating a unique and memorable brand mark that conveys elegance and upliftment.
Color Palette: A soft blend of mauve, ivory, and cloud tones sets a calming, elevated mood, ideal for a beauty lounge focused on relaxation and luxury.
Monogram & Pattern: A winged “A” monogram was developed for use in patterns and secondary branding applications, allowing for flexible yet cohesive design across packaging and digital spaces.
Typography: Elegant serif fonts with feminine curves enhance the premium, timeless feel of the brand.
Mood & Imagery: Visuals include soft-focus photography and cloudscapes, reinforcing the dreamy, heavenly concept behind the brand.
Tone & Concept
This identity is all about creating a serene and luxurious experience. Every detail — from the soaring wings to the soothing hues — was chosen to evoke beauty, lightness, and the angelic touch clients can expect during their visit.
